73-100%four-month retention across our pilot cohorts
61.5-93.8%median session attendance across our pilot cohorts
Local RDMarket ALocal RDMarket BLocal RDMarket CExpert RDhubRD =Registered DietitianCHW-led community groups, 15-20 participants

It starts with one expert dietitian.

She mentors a dietitian in every market.

Each one leads certified community health workers.

Expertise, community, and commitment, working as one.

52.6%national retention benchmark it was built to beat

We build programs for the populations that need them.

BAJA™ IMPACT: Because Alone It's Just Not Achievable. Integrated Multidisciplinary Program for Advancing Community Training.

BAJA™ IMPACT trains community health workers and dietitians to deliver weight management that prevents diabetes and lowers cardiovascular risk, closing the engagement gap that's kept Hispanic/Latino adults from benefiting from it.

Why it matters for the heart

Heart disease rarely begins with a heart attack.

It begins as excess weight, then risk factors, then cardiovascular disease itself, a path called the Cardiovascular-Kidney-Metabolic (CKM) syndrome.

The earliest stages are still reversible. That's exactly where BAJA™ IMPACT steps in.

Reversible, where BAJA™ IMPACT intervenesregression is possibleStage 1Excess weightStage 2Risk factorsStages 3–4Cardiovascular disease
Reversible, BAJA intervenes hereStage 1Excess weightStage 2Risk factorsregression possibleStages 3–4Cardiovasculardisease

Stage 1: excess weight

Overweight, obesity, or prediabetes. Our core population, and 5–7% weight loss here cuts diabetes risk by 58%.

Stage 2: risk factors

Hypertension, type 2 diabetes, early kidney disease. Where this population is headed without intervention.

Stages 3–4: cardiovascular disease

Heart disease and stroke, the leading causes of death in Hispanic/Latino adults.

The problem

It's attendance, not biology.

20 million Hispanic/Latino adults have prediabetes, the highest rate in the country.

The National Diabetes Prevention Program (DPP) works for just 0.05% of them. 60,000 have enrolled since 2012, only 9,600 succeeded.

Everyone else, nearly all 20 million, is left without a path forward. Without intervention, excess weight becomes prediabetes, prediabetes becomes type 2 diabetes, and diabetes becomes the cardiovascular disease already killing more Hispanic/Latino adults than anything else.

Hispanic/Latino adults carry the country's highest prediabetes burden, and get the least out of the program built to prevent it. Not because the science works differently for them. Because they don't stay long enough for it to work at all.

47.7%
Prediabetes prevalence in Hispanic/Latino adults
vs. 41.6% in non-Hispanic White adults
10%
Share of National Diabetes Prevention Program enrollees
vs. ~19% share of the U.S. population
52.6%
Retention in the National Diabetes Prevention Program
vs. 70.5% for non-Hispanic White participants
16%
Reach the ≥5% weight-loss goal
vs. 26% for non-Hispanic White participants

Once you account for how many sessions someone actually attends, weight-loss results are the same across every group. Engagement, not language, not biology, is the barrier that's fixable.

How it works

A system to scale.

BAJA™ IMPACT gives community health workers and dietitians a structured way to work together at scale, each at full scope of practice, with expert mentorship built in.

Local RDMarket ALocal RDMarket BLocal RDMarket CExpert RDhubRD =Registered DietitianCHW-led community groups, 15-20 participants

Community health workers bring group cohesion

Bicultural, BAJA certified CHWs lead the culinary-nutrition and physical-activity sessions.

The local dietitian holds clinical scope

Every nutrition decision, medical nutrition therapy, clinical judgment, escalation, stays with a Registered Dietitian (RD).

One expert hub mentors every site

A central specialist dietitian tele-mentors each local team: fidelity checklists, coaching, and an escalation path, so expertise scales with reach.

What we actually license

An operating system, not a single program.

We license provider organizations a standardized way to deploy community health workers and dietitians at scale, at full scope of practice, with structured mentorship behind them.

Participate to lead

Community members complete the program as participants first, then train to lead it.

Top-of-license practice

CHWs lead the sessions people show up for. The dietitian keeps full authority over nutrition therapy and clinical judgment.

Hub-and-spoke mentoring

One specialist hub tele-mentors every site with fidelity checklists and coaching, so quality scales.

Evidence

Built with the community for the community.

Our feasibility pilot, Paso a Paso, ran the participate-to-lead model with 18 community-leader trainees and 30 community members. BAJA™ IMPACT standardizes it for wider use.

73-100%
Four-month retention across program participants and community-leader trainees, against a published national benchmark of 52.6%.
61.5-93.8%
Median session attendance across program participants and community-leader trainees, against roughly 43% national completion of core sessions.
6
Trainees went on to co-lead two subsequent cohorts themselves, under dietitian supervision.
−8.3%
Weight change at nine months among trainees with obesity, inside the guideline's therapeutic target, and preliminary.

Published in Translational Behavioral Medicine (Cedillo, Zepeda, Wu, Molina, Conroy, Vol. 16, Issue 1, 2026, ibag054). Read the study

Sources: Cedillo et al., Translational Behavioral Medicine, 2026;16(1):ibag054. Comparison benchmarks: Cannon et al., Diabetes Care 2020;43:2042–49 (retention); Ely et al., Diabetes Care 2017;40:1331–41 (session completion).
Cost avoidance

Per 100 Hispanic/Latino adults with prediabetes who enroll, over three years

With higher retention, BAJA™ is predicted to prevent 39% more cases of type 2 diabetes than an average National Diabetes Prevention Program.

About $43K more in avoided medical costs for every 100 people enrolled, over three years.

How we calculated this: 73 of every 100 enrollees still in BAJA at about four months, compared with 53 in an average National Diabetes Prevention Program. Each person who stays gets the same credit in both programs: 20% who would otherwise develop type 2 diabetes within three years × 58% lower risk × $12,022 in extra yearly medical costs per case, counted for an average of 1.5 years. Program costs are not included.

Registered Dietitian care is billed as Medical Nutrition Therapy (97802–97804) where the payer covers the diagnosis. Community Health Worker time is billed as Community Health Integration (G0019/G0022) where the payer recognizes these codes and a physician or advanced practice clinician bills them. Coverage varies by plan and state.

Strong implementation team

Program lead Maribel Cedillo, DMSc, RD, and clinical lead Diego Ize-Ludlow, MD, an endocrinologist and health system executive, working together on diabetes and nutrition research since 2009.

Validated in the market

90 stakeholder conversations across payers, community clinics, and public health organizations, confirming both demand and delivery fit.

Get in touch

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